S1EP08 Curating Products that Define Your Brand
In this episode of Brewed Business, Roni and Shelby dive deep into how to curate and define your brand. Whether you’re crafting your own items or sourcing from other makers, staying true to your brand’s identity is crucial. We explore the challenges of dealing with competitors carrying similar products, the importance of finding unique brands that align with your vision, and the value of building relationships with small makers. We also discuss practical strategies for ensuring your product selection stands out while maintaining harmony with neighboring shops.
Key Topics Covered:
- The emotional and financial investment in creating your own products.
- Strategies for finding unique brands that align with your store’s aesthetic.
- How to handle competition and overlapping product lines with nearby shops.
- The importance of supporting local makers and building relationships with them.
- Tips for attending trade shows and markets to discover new and unique products.
- How to maintain your brand’s true north in a crowded marketplace.
Whether you’re a new business owner or a seasoned entrepreneur, this episode is packed with actionable advice to help you curate a product line that not only fits your brand but also resonates with your customers.
Listen now on: Apple Podcasts, iHeartRadio, or visit our website at BrewedBusiness.com.
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